raffaella isidori is thesign’s founder and creative director. She’s also its mind and soul. Raffaella’s experience spans almost 30 years, during which she’s worked as an art director, a graphic designer, a photographer, a writer, a brand & communication designer, a strategist, a translator, a coach, and a teacher.

She’s a lateral thinking “full stack” designer, with a wide range of experience, both generalist and specific: from strategy to implementation; from designing brands to designing events, passing through graphic & web design; print & digital design and production; marketing; advertising; writing & transcreation; photography; video editing & motion media design; social media management; and content design & curation.

You can read more about her and see all of her work (thesign’s and personal projects) on her page: raffaellaisidori.it and on her blog: zetaraffix.com

the expertise

■ branding (strategy, naming & logo design) ■ creative & strategic consulting for integrated communication ■ cultural & linguistic localization of communication ■ graphic design (corporate, product, editorial) ■ web design ■ presentation design ■ copy & editorial writing ■ translations & localization ■ content design, research and production ■ motion media design (motion graphics & video editing) ■ package design ■ stand & exhibit design ■ event design & planning

our services

branding & communication design

■ strategy ■ naming ■ branding: personal, corporate & product ■ corporate & product identity ■ graphic design ■ corporate communication ■ digital presentation design ■ web design & production (traditional, mobile, RWD) ■ app & e-publishing design ■ editorial & catalogue design (print & digital) ■ packaging design ■ signage (internal & external) ■ vehicle, gadget & accessories personalization ■ motion media design (video)

global & integrated communication

■ strategic consulting ■ marketing design  ■ cross-media communication ■ advertising: print, web, outdoor, & large format ■ cultural & linguistic localization of communication ■ specialistic translations (ita|eng)

writing, content design, curation, & social media

■ copywriting ■ content design & curation ■ video editing & storytelling ■ blog design, production & management ■ social media: strategy & management

marketing, promotional, & event design

■ strategic consulting ■ marketing design ■ POP/BTL design ■ event design, production, & management) ■ exhibit design

coaching, consulting, & training

■ seminars ■ workshops ■ executive creative coaching ■ personal & corporate programs ■ mentoring

sorry, no spec

We don’t do spec work, because spec work is bad for everyone, and it’s a practice we are not interested in supporting.

We have a large portfolio of work that attests to our style, approach and experience, we are open to compensated bids, and we will gladly discuss any of our projects in details, if you need reassurance or are simply curious.

But we do not work speculatively, and we do not work for free, unless we choose to support – as we do – causes we feel strongly about, through volunteering our time and talents.

We appreciate your understanding, and if you wish for more information, here’s the link to the No!Spec campaign.